It's not price. It's not even reviews (though those matter). The #1 factor is response time. Homeowners who request quotes contact 3-4 contractors on average. The first one to call back wins the job 78% of the time. Most contractors take 24-48 hours to respond. The ones growing fastest call within 1 hour.
HomeAdvisor and Angi sell the same lead to 4-6 contractors. You're paying $25-60 per lead and competing with half a dozen other companies on every call. The result: 10-15% close rates and a cost per job of $300-500. Contractors using exclusive leads see 35-40% close rates with a cost per job under $150.
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