Most CPA firm websites list services: tax prep, bookkeeping, advisory. But the firms growing fastest have a clear niche on their homepage — "CPAs for ecommerce sellers" or "tax planning for medical professionals." Prospects pick the specialist over the generalist every time, even if both firms do the same work. A niche homepage converts 3-4x better than a generic one.
CPAs who post one useful tip per week on LinkedIn — even something simple like "3 deductions restaurant owners miss" — are getting 5-10 inbound leads a month. No ads, no website changes. The trick is making it specific to an industry, not generic tax advice. Business owners share posts that speak directly to them.
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